In response to lock down I set up an online acting academy with Gary Owston (Senior Voice and Dialect Tutor at the Bristol Old Vic Drama School for 20 years). The academy's goal was to offer online workshops and courses to actors who wanted to carry on learning during lock down.
I initially created a look and feel that was quite grand and ornate that reflected the name of the academy, however as time progressed and I became more aware of the market we were operating in this approach didn't seam very inclusive. So a little change of direction was required. I softened and simplified the logo and added a new icon element for IG. The feedback from old and new students was great and more inline with our values and objectives of making professional drama training available to all.
SOCIAL MEDIA MARKETING • COPY WRITING • CREATIVE DIRECTION & DESIGN • VIDEOGRAPHY • PHOTOGRAPHY
IG Feed examples below, along with some website page examples and other graphics
- please visit and follow(!) them here:
Instagram advert for a free webinar with one of the acting coaches.
Lead magnets for instagram. We wanted to inspire and provide tips with these posts as well as drive traffic to the website and encourage candidates book a place on the workshops and webinars.
A carousel post for instagram. One of my very first posts for the British Acting academy on instagram. The idea was to inspire and educate actors about Shakespeare.
A carousel post for instagram advertising the online phonetics course.
A variety of other posts created to engage The British Acting Academy followers on instagram and some other graphics used for social media.
Instagram promo video for BoJesse Christopher's Acting for Camera Workshop.